The company, headquartered in Tokyo, Japan, is a leading technology firm. Its major operations are manufacturing and sales of products, technologies, software and solutions for telecommunications systems, information systems and electronic devices, including IT services distribution and constructions related to these businesses.

The company, a leading supplier of IC components for mobile phone manufacturers was faced with tough challenges in China, the largest, fastest growing, and most competitive mobile phone market in the world:

Establish an engineering base in China, in order to provide products tailored to the requirements of the Chinese market, which are different from any other one, including the Japanese market, the company's home base

Set up a local technical support organization to make sure their products can be integrated in record times. In fact, technical support is often THE critical decision-factor for mobile phone manufacturers, as they need instant reactivity.

The reasons for choosing Venus were obvious, as we possesses:
the capability to develop the products and to provide technical support
a long experience in working with word class manufacturers, including Japanese ones
the resources and experience required to participate to the development of a wide range of products: from firmware to PHS platform, including ARM based MCU, etc.
different locations in China, enabling to reach out to customers more rapidly Last, but not least, the company was able to cut their production costs and therefore to increase their competitiveness, despite considerable pressure on prices.

Hiro Matsubara, General Manager of the Speech LSI Business Unit at the company Electric said "establishing a project team in Shanghai to conduct marketing and technical support dedicated to the Chinese market, enabled the company to respond quickly to the needs from local manufacturers and to succeed in creating a line of products that suits the Chinese market".

Create a development team to customize the company products, depending on local requirements
Set up a nationwide support team to provide the local market with premier presale and post-sale services
Set up a verification team to perform application testing

R&D costs reduced by 45%, well over the initial objective
Gained significant market share over the competition
the company established a reputation of top quality supplier among its Chinese client base
The same infrastructure is now used to promote and support the company’s other IC products